Dr. Dae-Young Kim joined the Hospitality Management (HM) faculty at the University of Missouri August 2006 after he received his Ph. D, (2006) and M. S. deewrergree (2002) in the Department of Hospitality and Tourism Management at Purdue University. He was the recipient of Rotarian Ambassadorial Scholarship Year 2000. He was also a Best Paper Award winner in the annual International CHRIE conference in 2005, Asica Pacific CHRIE 2017, and the 11st TOSOK International Tourism Conference. He has published moer than 100 peer-reviewed journal articles and concference proceedings. His papers have been published in top-tier refereed hospitality and tourism journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, Cornell Hospitality Quarterly, Journal of Hospitality & Tourism Research, Journal of Travel & Tourism Marketing, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Tourism Analysis, Computers in Human Behavior and etc. He serves on the Editorial Board Member of Journal of Travel & Tourism Marketing, Journal of Hospitality Marekting & Management, Journal of Convention & Event Tourism, and Asian Pacific Journal of Tourism Research. He is also an board member of Asia Pacific Tourism Association (APTA) as a membership secretary. 

CONTACT INFO
115 Eckles Hall, University of Missouri, MO 65203 USA
Phone: (573) 884-7185 Fax: (573) 882-0596
e-mail : kimdae@missouri.edu
Facebook: http://www.facebook.com/kimdae

Education

Ph. D. (2006) Dept. of Hospitality and Tourism Management, at Purdue University, USA

Ph. D. Student (2002-2004) Dept. of Leisure Studies, University of Illinois at Urbana Champaign, USA

M.S (2002) Dept. of Hospitality and Tourism Management, at Purdue University, USA

Honors/Awards 

2017 Best Paper Award, 15th APacCHRIE Conference, Bali, Indonesia

2017 Nominee for Outstanding Graduate Advisor Award, University of Missouri

2017 Communication Fellow, College of Agriculture, Food, and Natural Resources, University of Missouri

2017 Nominee for Best Paper Award, 22nd Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Houston, Texas

2015 Nominee for Best Paper Award, 21st Asian Pacific Tourism Association Annual Conference, Kuala Lumpur, Malaysia.

2011, Best Paper Award, The 11st TOSOK International Tourism Conference, Korea

2006, Best Paper Award, International CHRIE, USA

2006 Nominee for Norma H. Compton Outstanding Doctoral Student Award, Purdue University, USA

2000 Rotarian Ambassadorial Scholarship, Rotary International, USA

Research Intrests 

Advertising and Consumer Behavior: (1) Information Channel Effectiveness, (2) Gender Differences, (3) Attitudes and Behavioral Changes, (4) Looks, and (5) Tipping

Meetings and Event Management: (1) Information Channel, (2) Mega Event, (3) Volunteerism, and (4) Meeting Planners’ Information Search Behavior

Destination Management: (1) International Tourism Marketing, (2) Destinaiton Image, and (3) Promotional Strategies

Information Technology: (1) Social Media, (2) Website Effectiveness, and (3) Airbnb

Alternative Attitude Measures: (1) Implicit Association Test, (2) Psychophysiological Measures, and (3) Attention and Arousal

Publications (*=Corresponding author) 

Refreed Journal Articles

Lee, S., & Kim, D.-Y.* (In-press). The effect of hedonic and utilitarian value on satisfaction and loyalty for Airbnb users. International Journal of Contemporary Hospitality Management.

Park, S., & Kim, D.-Y.* (in-press). Assessing language discrepancies between travelers and online travel recommendation systems: Application of the Jaccard distance score to Web data mining. Technology Forecasting & Social Change.

Lee, S., & Kim, D.-Y.* (in-press). Brand personality of Airbnb: Application of user involvement and gender differences. Journal of Travel & Tourism Marketing

Lee, K. & Kim, D.-Y.* (in-press). Explicit and implicit image cognitions: Application of the single-target implicit association test (ST-IAT). Journal of Destination Marketing & Management.

Kim, K., Bae, G., Kim, D.-Y.* (2017). The effects of racial and nonracial customer characteristics on server perceptions of tipping: Potential threats to the service interaction. Cornell Hospitality Quarterly.

Kim, S., & Kim, D.-Y.* (2017). The effect of perceived CSR and service quality on relationship quality and corporate reputation in a service firm: The mediating role of perceived transparency. Sustainability, 9(6), 951; doi:10.3390/su9060951

Doh, K., Park, S., & Kim, D.-Y.* (2017). Antecedents and consequences of managerial behavior in agritourism. Tourism Management, 61, 511-522.

Kim, S., Lee, S., & Kim, D.-Y.* (2017). The effect of the amount of service providers’ facial hair on restaurant customers’ perceptions. Service Business. https://doi.org/10.1007/s11628-017-0346-5

Kim, S., & Kim, D.-Y.* (2016). The impact of corporate social responsibility, service quality, and transparency on relationship quality and customer loyalty in the hotel industry. Asian Journal of Sustainability and Social Responsibility.1-17. Doi:10.1186/s41180-016-0004-1

Kim, S., Kim, K, & Kim, D.-Y.* (2016). Exploring the effective restaurant CrM ad: The moderating roles of advertising types and social causes. International Journal of Contemporary Hospitality Management. 28(11), 2473-2492.

Song, S. & Kim, D.-Y.* (2016). A pictorial analysis of destination images on Pinterest: The case of Tokyo, Kyoto, and Osaka, Japan. Journal of Travel & Tourism Marketing, 33(5), 687-701

Kim, S., & Kim, D.-Y.* (2016). The Influence of corporate social responsibility, ability, reputation, and transparency on hotel customer loyalty in the U.S.: A gender-based approach. SpringerPlus, 5(1), 1537, Doi: 10.1186/s40064-016-3220-3.

Kim, D.-Y, & Lee, K-H* (2015). A Study of Geographical Distance Groups (GDGs), Information Sources, and Motivations in Local Festival Settings. Event & Convention Research, 11(1), 23-35.

Choi, S., Liu, L., & Kim, D.-Y.* (2015). Accessing Tourists’ Unconscious Associations about International Destinations: Data Fuzzification of Reaction Times in the Implicit Association Test. Journal of Travel & Tourism Marketing, 32(5), 578-594.

Kim, D.-Y. & Hwang, Y. (2015). Asia pacific tourism association. Anatolia International Journal of Tourism and Hospitality Research, 26(2), 336-339.

Alexander, A., Kim, S., & Kim, D.-Y.* (2015). Segmenting volunteers by motivation in the 2012 London Olympic Games. Tourism Management, 47, 1-10.

Kim, S. & Kim, D.-Y.* (2014). The effects of message framing and source credibility on green messages in hotel. Cornell Hospitality Quarterly, 55(1), 64-75.

Kim, S., Kim, D.-Y.*, & Bolls, P. (2014). Tourist mental imagery processing: Attention and arousal. Annals of Tourism Research, 45, (March), 63-76.

Kim, S., Kim, D.-Y.* & Wise, K. (2014). The effect of searching and surfing on cognitive responses to destination image on Facebook pages. Computers in Human Behavior, 30, 813-823.

Bae, G. & Kim, D.-Y.* (2014). The effects of offering menu information on perceived waiting time. Journal of Hospitality Marketing & Management, 23(7), 746-767.

Jani, D., Kim, D.-Y., & Hwang, Y.* (2014). Query titles in travel forums: Nature and impacts on responses. Asia Pacific Journal of Tourism Research, 19(10), 1127-1140.

Bae, G. & Kim, D.-Y.* (2014). A comparative study of restaurant customers’ waiting time in quasi-experimental setting. The Korean Journal of Culinary Research, 20(3), 1-12.

Lee, K. & Kim, D.-Y.* (2014). A study of student's perception of course management systems in hospitality programs: A case of BlackBoard system in the U.S. Journal of Hospitality & Tourism Education, 26(2), 45-54.

Lee, K., Alexander, A., & Kim, D.-Y.* (2014). A study of geographical distance groups (GDGs) on length of visitors’ stay at local food festival destinations. Journal of Vacation Marketing, 20(2), 125-136.

Sun, K. & Kim, D.-Y.* (2013). A study of customer satisfaction, profitability, and firm value in the hospitality firms: An application of American customer satisfaction index (ACSI). International Journal of Hospitality Management, 35, 68-77.

Choi, K. & Kim, D.-Y.* (2013). A cross cultural study of antecedents on career preparation behavior: Learning motivation, academic achievement, and career decision self-efficacy. Journal of Hospitality, Leisure, Sport & Tourism Education, 13(July), 19-31.

Lee, K. & Kim, D.-Y.* (2013). A comparison of implicit and explicit attitude measures: An application of the implicit association test (IAT) to fast-food restaurant brands. Tourism Analysis, 18(2), 119-131.

Kim, S., Choi, K., & Kim, D.-Y.* (2013). The motivations of college students’ use of social networking sites in travel information search behavior: The mediating effect of interacting with other users. Journal of Travel & Tourism Marketing, 30(3), 238-252.

Kim, S., Sun, K., & Kim, D.-Y.* (2013). The influence of consumer value-based factors on attitude-behavioral intention in social commerce: The differences between high and low technology experience groups. Journal of Travel & Tourism Marketing, 30(1-2), 108-125.

Lee, K., Alexander, A., & Kim, D.-Y.* (2013). Motivational factors affecting volunteer intention in local events in the U.S.A. Journal of Convention & Event Tourism. 14(4), 271-292.

Lee, K. & Kim, D.-Y.* (2013). A study of perceived attributes of Asian foods: Comparison of implicit and explicit measures. International Journal of Tourism Science, 13(2), 124-147.

Bae, G. & Kim, D.-Y.* (2013). The effects of messages on health menu items: An elaboration likelihood model perspective. Journal of Foodservice Management Society of Korea, 16(6), 181-198.

Bae, G. & Kim, D.-Y.* (2013). A study of servers’ perceptions of Asian customers in the U.S.: From the perspective of physical appearance. The Korean Journal of Culinary Research, 19(5), 146-157.

Alexander, A., Kim, D.-Y.*, & Groves, J. (2012). Individual and organizational characteristics influencing event planner’s perception of information contents and channel choice. Journal of Convention & Event Tourism, 13(1), 16-38.

Kim, D.-Y., Chen, Z., & Hwang, Y.-H. (2011). Are we really measuring what we think we’re measuring? Assessing attitudes towards destinations with the implicit association test. International Journal of Tourism Research, 13(5), 468-481.

Kim, S., Kim, D.-Y.*, & Bolls, P. D. (2011). An experimental investigation of cognitive response to advertising: A physiological perspective for tourism destination marketing. International Journal of Tourism Science, 11(2), 101-129.

Kim, D.-Y.*, Jang, S., & Morrison, A. M. (2011). Factors Affecting Organizational Information Technology Acceptance: In the Case of CVBs and Meeting Planners in the U.S. Journal of Convention & Event Tourism, 12(1), 1-24.

Kim, D.-Y.*, & Chen, Z. (2010). Are people aware of their attitudes toward destinations? Understanding the implicit association test in tourism research. Tourism Analysis, 15(3), 299-313.

Kim, D.-Y.* & Lee, K. (2010). Cultural differences in the customer perception of crowded restaurant: Emotion, intolerance and perceived price. International Journal of Revenue Management, 4(3), 420-431.

Kim, D.-Y.*, Lehto, X., & Kline, S. (2010). Organizational channel discrepancies between CVBs and meeting planners in the U.S. International Journal of Tourism Research, 12(2), 103-115.

Kim, D.-Y.*, Wen, L. & Doh, K. (2010). Does cultural difference affect customer’s response in a crowded restaurant environment? A comparison of American versus Chinese customers. Journal of Hospitality & Tourism Research, 34(1), 103-123.

Park, S & Kim, D.-Y.* (2010). A comparison of different approaches to information search behavior of spring break travelers in the U.S.: Experience, knowledge, involvement and specialization concept. International Journal of Tourism Research, 12(1), 49-64.

Park, S & Kim, D.-Y.* (2009). Information search behaviors of college students for spring break trip in the USA: An exploration of specialization concept. Journal of Travel & Tourism Marketing, 26(7), 640-655.

Kim, D.-Y.* (2009). The moderating effect of individual and organizational factors on technology acceptance: The case of U.S. CVB’s Internet marketing. Journal of Travel & Tourism Marketing, 26(3), 329-343.

Kim, D.-Y.* & Park, O.-J. (2009).A study on meeting planner’s attitudes toward and adoption of technology at workplace. Tourism & Hospitality Research, 9(3), 209-223.

Kim, D.-Y.*, Park, J.-K., & Morrison, A. M. (2008). A model of traveler acceptance of mobile technology. International Journal of Tourism Research. 10(5), 393-407.

Kim, D.-Y.*, Lehto, X., & Morrison, A. M. (2007). Gender differences in online travel information search: Implication for marketing on the Internet. Tourism Management, 28(2), 423-433.

Kim, D.-Y.*, & Park, S. (2007). Customer’s responses to crowded restaurant environment: Cross cultural differences between American and Chinese. Journal of Hospitality & Leisure Marketing, 16(1), 139-160.

Brey, E. T., So, S.-I., Kim, D.-Y., & Morrison, A. M. (2007). Web-based permission marketing: Segmentation for the lodging industry. Tourism Management, 28(6), 1408-1416.

Letho, X. R., Kim, D.-Y, & Morrison, A. M. (2006). The effect of prior destination experience on online information search behavior. Tourism and Hospitality Research, 6(2), 160-178.

Kim, D.-Y. Hwang, Y., & Fesenmaier, D. R. (2005). Modeling tourism advertising effectiveness. Journal of Travel Research, 44(1), 42-49.

Casanova, M. B., Kim, D.-Y., Morrison, A. M. (2005). The Relationships of meeting planner’s profiles with usage and attitudes toward the use of technology. Journal of Convention & Event Tourism. 7(3), 19-43.

Kim, D.-Y. Morrison, A. M., & Mills, J. E. (2004). Tiers or tears? An evaluation of the Web- based marketing of major city convention centers in the U.S. Journal of Convention & Exhibition Management, 5(2), 25-49.

BOOK CHAPTER 

Kim, K., Kim, S., & Kim, D.-Y.* (2015). An extended framework for understanding corporate social responsibility: Strategic implications in restaurant settings. In H. G. Parsa, & V. Narapareddy (Eds.), Sustainability, Social Responsibility and Innovations in Tourism and Hospitality (pp. 113-132). Waretown, NJ: Apple Academic Press.

Kim, D.-Y., & Morosan, C. (2005). Playfulness on Website interactions: Why can’t recommendation systems be fun? In D. R. Fesenmaier, H. Werthner, & K. Wöber (Eds.), Destination Recommendation Systems: Behavioral Foundations and Applications (pp.190-201). Wallingford, UK: CABI Publishing.

BOOK REVIEWS 

Kim, D.-Y. (2009). Cases in Sustainable Tourism: An Experiential Approach to Making Decisions. Edited by Irene M. Herremans. The Haworth Hospitality Press. Annals of Tourism Research, 36(1), 155-156.

CONFERENCE PROCEEDINGS (Recent 5 years)

Lee, K. & Kim, D.-Y. (2017). Explicit and implicit image cognitions toward destinations and the prediction of behavioural intnetion. Proceedings of 15th APacCHRIE Conference, Bali, Indonesia.

Lee, S. & Kim, D.-Y. (2017). Determinants of Airbnb users’ regret and its effects on switching intention and negative WOM. Proceedings of 15th APacCHRIE Conference, Bali, Indonesia.

Song, S. & Kim, D.-Y. (2017). How was your trip experience while you were obsessed with social media. Proceedings of ENTER 2017 Conference, Rome, Italy.

Lee, S. & Kim, D. -Y. (2017). What makes Airbnb users’ negative emotion? The effect of user experiences on regret, disappointment, dissatisfaction, and switching intention. Proceedings of 22nd Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Houston, Texas.

Kim, K. & Kim, D. -Y. (2017). The effects of eating out on women’s stress and life satisfaction. Proceedings of 22nd Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Houston, Texas.

Lee, K. & Kim, D.-Y. (2016). The formation of employees’ creative work involvement in the airline industry. Proceedings of 2016 EURO International CHRIE Conference, Budapest, Hungary.

Kim, S. & Kim, D.-Y. (2016). The influence of corporate social responsibility, ability, reputation, transparency on U.S hotel guests’ loyalty: The moderating role of gender. Proceedings of 22nd Asian Pacific Tourism Association Annual Conference, Beijing, China.

Song, S. & Kim, D.-Y. (2016). Which came first, Chickens or eggs? An analysis on the tourism- economy causality focusing on China, Japan, and South Korea. Proceedings of 22nd Asian Pacific Tourism Association Annual Conference, Beijing, China.

Lee, S., Cho, S., & Kim, D.-Y. (2016). The effect of hotel brand extension on customer responses. Proceedings of 22nd Asian Pacific Tourism Association Annual Conference, Beijing, China.

Song, S. & Kim, D.-Y. (2016). The experiences and perceived values of Airbnb users based on experience economy. Proceedings of 2016 Academy of Global Hospitality and Tourism Conference, Seoul, S. Korea.

Lee, S. & Kim, D.-Y. (2016). Relationship between hedonic and utilitarian value, satisfaction, and loyalty for Airbnb: Moderating effect of involvement. Proceedings of 2016 Academy of Global Hospitality and Tourism Conference, Seoul, S. Korea.

Kim, K. & Kim, D.-Y. (2016). In-flight safety videos as viral marketing tool: The impact of humor on customer responses. Proceedings of 21st Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Philadelphia, Pennsylvania.

Lee, S. & Kim, D. -Y. (2016). Distinct brand personality of Airbnb based upon consumers’ level of involvement. Proceedings of 21st Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Philadelphia, Pennsylvania.

Song, S. & Kim, D.-Y. (2016). An analysis of the multidimensional attributes of Airbnb through the Kano model. Proceedings of 21st Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Philadelphia, Pennsylvania.

Deejing, P., Song, S., & Kim, D.-Y. (2016). The effect of message contents on water conservation programs: A moderating role of homosexual identity. Proceedings of 21st Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Philadelphia, Pennsylvania.

Song, S. & Kim, D.-Y. (2015). A comparison of destination pictorial images between DMOs’ websites and pinterest: A case of destinations in Japan. Proceedings of 21st Asian Pacific Tourism Association Annual Conference, Kuala Lumpur, Malaysia.

Kim, K., Kim, S., & Kim, D.-Y. (2015). Proceedings of 21st Asian Pacific Tourism Association Annual Conference, Kuala Lumpur, Malaysia.

Deejing, P., Song, S., & Kim, D.-Y. (2015). Intergroup conflicts in communities impacted by gay tourism in Thailand. Proceedings of 21st Asian Pacific Tourism Association Annual Conference, Kuala Lumpur, Malaysia.

Kim, K., Youn, H., & Kim, D.-Y. (2015). The effects of humor on in-flight safety announcements. Proceedings of 21st Asian Pacific Tourism Association Annual Conference, Kuala Lumpur, Malaysia.

Park, S. & Kim, D.-Y. (2015). Estimating a facet-based advertising response model. Proceedings of 5th Advances in Hospitality & Tourism Marketing and Management Conference, Beppu, Japan.

Kim, K., Kim, S., & Kim, D.-Y. (2015). Third-party customers’ reactions to familiar services between targeted customers and service providers. Proceedings of 20th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Tampa, Florida.

Lee, S., Alexander, A. A., & Kim, D. -Y. (2015). The effect of lonely travelers’ social network sites usage on perceived enjoyment during the trip and on trip and life satisfaction. Proceedings of 20th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Tampa, Florida.

Kim, Y., Suh, Y., & Kim, D.-Y. (2015). Gamification in tourism: Aspects of self-determination theory and flow. Proceedings of 20th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Tampa, Florida.

Song, S., Lee, H., & Kim, D.-Y. (2015). Comparison of planned and unplanned trip behaviors of festival visitors. Proceedings of 20th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Tampa, Florida.

Park, S., Kim, M., & Kim, D.-Y. (2014). Predicting M-service adoption in tourism: An extension of the UTAUT theory. Proceedings of 2014 World Hospitality & Tourism Forum, Seoul, S. Korea.

Kim, K., Kim, S., & Kim, D.-Y. (2014). Investigating effective healthy calorie menu designs for causal dining restaurant. Proceedings of 20th Annual Conference of Asia Pacific Tourism Association, Ho Chi Minh City, Vietnam.

Kim, S., Lee, S., & Kim, D.-Y. (2014). Investigating customer responses to coffee shop employees’ facial hair. Proceedings of 20th Annual Conference of Asia Pacific Tourism Association, Ho Chi Minh City, Vietnam.

Kim, S., Kim, D.-Y. & Bolls, P. (2014). Evaluating cognitive and emotional responses to health- related restaurant advertising through psychophysiological and eye-tracking measures. Proceedings of 20th Annual Conference of Asia Pacific Tourism Association, Ho Chi Minh City, Vietnam.

Kim, S., Kim, K., & Kim, D.-Y. (2014). Selecting the right cause partner in cause-related marketing: Consumer responses to a restaurant’s corporate-social-responsibility initiatives. Proceedings of 19th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Houston, Texas.

Lee, S., Yoon, Y., & Kim, D.-Y. (2014). A comparative study of travel information searches among mobile users: Smartphone applications, web browsing, and SNSs. Proceedings of 19th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Houston, Texas.

Bae, G. & Kim, D.-Y. (2013). The effects of attire on tipping expectation: A comparison between Caucasian and Asian customers in restaurant settings. Proceedings of 19th Annual Conference of Asia Pacific Tourism Association, Bangkok, Thailand.

Kim, K., Lee, K. & Kim, D.-Y. (2013). Restaurant servers’ expectation of tipping size towards customers’ visible characteristics. Proceedings of 20013 International CHRIE Conference, St. Louis, Missouri.

Bae, G. & Kim, D.-Y. (2013). An exploratory study of U.S. servers’ perceptions of Asian customers: From the perspective of physical appearance. Proceedings of 20013 International CHRIE Conference, St. Louis, Missouri.

Alexander, A. A., Kim, S., & Kim, D.-Y. (2013). Segmentation by motivation of London 2012 Olympic Games volunteers: An analysis of their satisfaction and future behavioral intention. Proceedings of 20013 International CHRIE Conference, St. Louis, Missouri.

Alexander, A. A. & Kim, D.-Y. (2013). A study of London 2012 Olympic Volunteers: Motivations, outcomes, and intention to volunteer. Proceedings of 18th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Seattle, Washington.

Bae, G. & Kim, D.-Y. (2013). The effects of employee empowerment on service recovery actions: Service failure according to predisposition to complain. Proceedings of 18th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Seattle, Washington.

Kim, K., Bae, G., & Kim, D.-Y. (2013). Do looks really matter? The effects of restaurant servers’ perceived visible characteristics of customers on servers’ expectations. Proceedings of 18th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Seattle, Washington.

Kim, S., Kim, D.-Y. & Bolls, P. (2013). The effects of tourism advertisements on viewers attention and memory: A visual persuasion of mental imager processing. Proceedings of 18th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Seattle, Washington.

Lee, K. & Kim, D.-Y. (2013). What does implicit cognition tell us about destination image? Application of single-target implicit association test (ST-IAT). Proceedings of 18th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Seattle, Washington.

JOURNAL EDITORIAL COMMITTEE 

Member, Editorial board, Journal of Convention & Event Tourism (Since 2013)

Member, Editorial board, Journal of Hospitality Marketing & Management (Since 2013)

Member, Editorial board, Asian Pacific Journal of Tourism Research (Since 2011)

Member, Editorial board, Journal of Travel & Tourism Marketing (Since 2010)

INTERNATIONAL ASSOCIATION

Executive Board Member, Asian Pacific Tourism Association (Since 2014)

Membership Secretary, Asian Pacific Tourism Association

PUBLIC REPORTS ON KIM RESEARCH 

Elliott Mest, Hotel Management: “How gender and safety play a role in Airbnb’s popularity,” April 7, 2017: http://www.hotelmanagement.net/operate/how-gender-and-safety-play-a-role-airbnb-s-popularity

Dae-Young Kim, an associate professor of hospitality management, and Seunghwan Lee, a doctoral student at the UM College of Agriculture, Food and Natural Resources, conducted a national survey looking into the public's perception of Airbnb, with initial interest in how consumers view the company with regard to liability. Kim is referring to Airbnb's dodgy relationship with cities and municipalities. Depending on the market, the company is viewed as a welcome addition for homeowners looking to rent out rooms or an interloper that doesn't pay taxes or follow safety laws, lowers property values and creates a confusing maze of legal uncertainty regarding the future of lodging. From a consumer standpoint, Airbnb represents almost unlimited variety—but what could potentially hold it back?

Cecile Borkhataria, Daily Mail, The U.K.: “Want to make sure you get good service in a restaurant? Dress up, say researchers,” May 1, 2017: http://www.dailymail.co.uk/sciencetech/article-4463406/Want-good-service-restaurant-Dress-up.html

'Everyone uses first impressions to make snap judgments,' said Dr Dae-Young Kim, an associate professor of hospitality management at the University of Missouri and a co-author of the paper. 'For servers, especially busy servers, they often have to make decisions about how to best devote their time and energy, so they look for ways to identify which customers will reward them the most for their service.

Rob Waugh, Yahoo News U.K.: “Here’s the easiest way to get good service in a restaurant – by waters,” May 2, 2017: https://uk.news.yahoo.com/heres-easiest-way-get-good-service-restaurant-waiters-092936729.html

Is it ever worth really ‘dressing up’ for dinner? Actually, yes – as a study shows that it’s the best way to get good service in a restaurant. Or at least, it convinces waiters that you’re likely to be a heavy tipper (and thus worth paying extra attention to), according to researchers from the University of Missouri. 'The more professionally dressed a customer is, the more likely a server is to stereotype them as a good tipper, regardless of their race or gender.' said Dr. Dae-Young Kim.

Kitty Knowles, Memo: “Your outfit could be ruining dinner say scientists,” May 2, 2017: https://www.thememo.com/2017/05/02/restaurant-london-food-science-university-of-missouri-study-psychology-fashion/

University of Missouri professor Dae-Young Kim, and his doctoral student, Kathleen Kim, surveyed 222 restaurant servers, and found that restaurant servers often use stereotypes to determine which customers will leave better tips. The researchers did this by showing test subjects pictures of people of different race, gender and attire, and asking them to decide who they thought would leave good tips. Clothing was found to have the biggest impact on a server’s judgment.